wikipedia marketing and advertising 1

http://en.wikipedia.org/wiki/AIDA_(marketing)

http://en.wikipedia.org/wiki/REAN

http://en.wikipedia.org/wiki/Altercasting

http://analogik.com/article_analysis_of_consumer_behaviour_online.asp

http://en.wikipedia.org/wiki/Bandwagon_effect

http://en.wikipedia.org/wiki/Vendor_lock-in

http://en.wikipedia.org/wiki/Path_dependence#Illustration

http://en.wikipedia.org/wiki/Opportunity_cost

http://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt#SCO_vs._IBM

http://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish

http://en.wikipedia.org/wiki/Freebie_marketing#Applications

http://en.wikipedia.org/wiki/Loss_leader#Characteristics_of_loss_leaders

http://en.wikipedia.org/wiki/Product_bundling

http://www.handelsblatt.com/unternehmen/strategie/_b=1281287,_p=45,_t=ftprint;printpage

http://www.lovemarks.com/index.php?pageID=20020

http://en.wikipedia.org/wiki/Observational_techniques

http://en.wikipedia.org/wiki/Product_placement#Extreme_and_unusual_examples

http://en.wikipedia.org/wiki/Product_displacement

http://en.wikipedia.org/wiki/Relevant_space

http://en.wikipedia.org/wiki/Seeding_trial

http://www.snopes.com/business/origins/post-it.asp

http://en.wikipedia.org/wiki/Subvertising

http://en.wikipedia.org/wiki/Unique_selling_proposition

http://en.wikipedia.org/wiki/Point_of_difference

http://en.wikipedia.org/wiki/Advergaming